Doubles world No. 1 Katerina Siniakova sported the Joma brand on her tennis apparel throughout her first-round match towards Iga Swiatek on the Australian Open, signaling a recent begin with a brand new sponsor. This transfer highlights that Elise Mertens isn’t the one WTA participant parting methods with Lotto early in 2025.
Katerina Siniakova in motion towards Iga Swiatek in Melbourne. pic.twitter.com/dWYONuzI0b
Joma, a model with a longstanding however understated presence in girls’s tennis, is taking steps to solidify its place available in the market. Traditionally, Joma’s designs have leaned in direction of basic kinds, usually favoring performance over aptitude. This strategy meant their gamers not often stood out within the aggressive world of tennis vogue.
Katerina Siniakova carrying the Joma Girls’s Open Skirt on the Australian Open
Final 12 months, Joma confronted a major setback when Beatriz Haddad Maia moved to Asics, leaving the model with out a High 20 participant. Regardless of this loss, the model nonetheless boasts a powerful presence on the WTA Tour. Alongside their newest addition, Katerina Siniakova, Joma’s ambassadors now embrace Jessica Bouzas Maneiro, Marie Bouzkova, Magda Linette, and Sara Sorribes Tormo.
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